After years of pontification, the task of reinventing our online presence (through countless hours and dollars spent on market research, understudy and appealing to the tastemakers) has come up with a wordcloud that sums up the Electric Firefly experience. Keep an eye out for the subdued, deconstructed version of, ever easier to navigate than at any point since 2004. Coming soon...

Oh, and email Simon to buy a lamp. (Shop coming soon).